Lawless Beauty is getting ready to celebrate National Lipstick Day on July 29th with a new addition to its “Forget the Filler” franchise—the new Lip-Plumping Line-Smoothing Satin Cream Lipstick collection.

Lawless Beauty is clean, vegan, and cruelty-free. The new lipstick—and a new lip liner collection—are launching this month on the brand’s website and at Sephora.

The square rose gold lipstick case has a metallic look, and the bullet is engraved with “Lawless.”

A 94% Natural Formula

The lipstick contains the brand’s “Maxi-Lip” blend of jojoba and olive oil. The Satin Cream Lipstick formula is 94% natural, hydrating, and comfortable on the lips—while delivering clinically-proven plumping benefits, based on a study with 31 participants.

The study showed that participants using the lipstick said it:

• Improved lip condition by +100%
• Improved lip softness and comfort by +70%
• Improved lip hydration +60%
• Increased lip volume +40%
• Reduced lip folds -29%

There are 12 shades in the lipstick collection: 

• Platinum—pale pinky beige
• Annie—pale peachy nude
• Wedding Day—muted pinky beige
• Fawn— peachy nude
• Daisy Girl—soft neutral baby pink
• Femme—soft blushing rose
• Tropic—warm peachy rose
• Soft Truffle—soft warm nude
• Cookie— warm honey nude
• Minx—rich warm mauve
• Morocco—rich warm rosy
• Who’s That Lady—classic true red

The brand is also launching a matching lip liner collection called Definer Liners, in nine shades.

 

 

 

 

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A post shared by LAWLESS (@lawless)